THE DIGI PACK AND POSTER

THIS IS THE FRONT COVER OF THE DIGI PACK. WE USE A PHOTO TAKEN ON THE DAY OF THE SHOOT FROM A SECTION TOWARD THE END OF THE VIDEO. THE POSITIONING OF THE GIRLS AND THEIR RELATIVE SIZE (GOFFMAN) SHOWS THAT SABRINA (CENTER) IS THE LEAD SINGER. WE EDITED THE BRIGHTNESS OF THE IMAGE, FOR EXAMPLE LIFTING THE SHADOWS FROM SABRINA'S FACE AND ADDING SHADOW ONTO THE CURTAIN GIVING IT DEPTH TO GIVE HER A SENCE OF EXTRA BRIGHTNESS WE ADDED THE CIRCLE WIPE EFFECT QUITE LATE ON IN THE PROCESS AS WE FELT THE FRONT COVER WAS LACKING SOMETHING AND NO LONGER FITTED WITH THE INLAYS AND BACK COVER. WE CREATED THE BRAND LOGO FOR THE "HUNKY DORIES" AND IT HAS BEEN USED THROUGHOUT OUR TEXTS, ON THE POSTER AND ON INLAYS OF THE DIGI PACK. WE ADDED A SHADOW BEHIND IT TO GIVE IT A THEATRICAL EFFECT- A FURTHER SPOT LIGHT EFFECT.

THE NEXT IMAGE IS AN INLAY THAT IS PLACED UNDER THE CD HOLDER. WE USED DIFFERENT SHOTS FROM THE DAY, SOME OF PERFORMANCE, SOME INFORMAL, GIVING THE AUDIENCE AN IDEA OF WHAT WENT ON BEHIND THE SENCES. TO MAKE THIS I TOOK A PICTURE OF A ROW OF FOUR PINK HEARTS FROM THE INTERNET THAT WERE SURROUNDED BY A BLACK BACKGROUND AND REMOVED THERE CENTER I THEN MADE DUPLICATES AND MADE SEVERAL LINES ALTERNATING THE LINES BY ROTATING THEM 180 DEGREES. I THEN USED THE LASSO TOOL TO INSERT SOME IMAGES AND PLACED THEM UNDERNEATH THE TEMPLATE. AFTER THIS I ADJUSTED THE BRIGHTNESS AND CONTRAST LEVEL AND THIS IS WHAT I TURNED OUT WITH! I AM EXTREMELY HAPPY WITH THE RESULT. AS YOU CAN PROBABLY SEE, THERE IS STARTING TO BE A RECURRING THEME IN OUR PRODUCTS... BLACK AND RED! WE FELT THESE COLOURS REPRESENTED THE THEME WELL, BEING DANGEROUS, DEADLY, SEXY AS WELL AS REPRESENTING THE WORLD OF PERFORMANCE AND THEATRE. WHILST MAKING THE DIGI-PACK I WAS INSPIRED BY THE OPENING TITLE OF THE JAMES BOND FILM, CASINO ROYAL. IN THIS FOOTAGE THEY USED THE IMAGES ON CARDS (SPADES, HEARTS DIAMONDS AND CLUBS) AND MIXED IT WITH GUNS AND VIOLENCE. THEY CREATED VISUAL PATTERNS TO A GREAT EFFECT. I AGAIN USED THE STENCIL OF A HEART FOR THE SECOND INLAY AND CREATED AN ABSTRACT PATTERN BY LAYERING AND ROTATING THEM. I ALSO ADJUSTED THE TRANSPARENCY TO GIVE IT AN EXTRA LEVEL. TO THE RIGHT OF THE INLAY YOU CAN SEE A TARGET THIS LINKS WITH THE NARRATIVE OF THE VIDEO OF MURDER AND THE ROSE REPRESENTS THE LUST AND LOVE THAT MAKES THESE GIRLS SO "CRAZY IN LOVE". AT THE BOTTOM OF THE INLAY I ADDED SOME OFFICIAL INFORMATION ABOUT THE SONGWRITERS AND PRODUCER. I DID THIS IN A SMALL WHITE FONT SO THAT IT COULD BE READ UP AGAINST THE BLACK BACKGROUND BUT DID NOT DISTRACT FROM THE IMAGE. THIS IS A CLIP FROM THE OPENING OF CASINO ROYAL THAT I USED AS MY INSPIRATION. FOR OUR THIRD INLAY I TOOK A PHOTOGRAPH OF A ROSE- LINKING TO THE LAST INLAY- I ADJUSTED THE COLOUR BALANCE AND BRIGHTNESS, GIVING IT DEPTH AND BEAUTY. I THEN COPIED THE SHAPE AND DUPLICATED BUT INSTEAD OF KEEPING IT THE SAME IMAGE I GAVE EACH ONE A BLOCK COLOUR GETTING DARKER, AND DARKER THE FURTHER BACK IT WAS. I ALSO ROTATED EACH ONE - A FURTHER DISTANCE EACH TIME- MAKING A VISUALLY PLEASING ABSTRACT IMAGE, WHICH FEELS SOMEWHAT 3-DIMENSIONAL. I MADE THIS INLAY INTO PERSONAL THANK-YOU PAGE FROM THE HUNKY DORIES. AS AN AUDIENCE WE LIKE TO DISCOVER RELATIONSHIPS AND STORIES ABOUT OUR IDOLS, SO THIS WOULD BE A NICE TUCH FOR A FAN. THIS IS MY FINAL INLAY. FIRSTLY I SPLIT THE PAGE INTO TWO COLOURED SECTIONS, BLACK AND RED- SOMEWHAT LIKE MY SECOND INLAY. I THEN TOOK AN IMAGE OF A MAN SHAPED TARGET AND PLACED IT ONTOP OF THE BACKGROUND. TO CARRY ON THE STYLE OF THE ALBUM I GAVE IT AN UPSIDE DOWN OPPOSITE FEEL AND SPLIT THE FIGURE, HAVING THE TOP PART OF THE TARGET BLACK ON THE RED BACKGROUND AND THE BOTTOM PART RED ON THE BALCK BACKGROUND. I CHOOSE THIS IMAGE AS IT LINKED TO THE STAR IMAGE OF THE HUNKY DORIES BEING REBELLIOUS MURDERERS WHO HAVE CONTROL OVER MEN AND WHOULD NOT BE UNDERESTIMATED. THIS ILAYS SOLE PURPOSE IS TO PROMOTE THE HUNKY DORIES WEBSITE TO CONTINUE WITH THE CONFUSING BACKWARDS STYLE I PLACED THE WEBSITE UPSIDE DOWN. THIS MAY AMUSE THE CONSUMER AND MAKE THEM WANT TO SE WHAT THE WEBSITE HAS TO OFFER. THIS IS THE BACK COVER TO THE DIGI PACK. I FOLLOWED ON WITH THE ORIGINAL METHODS I HAVE USED THROUGHOUT. CONTINUING THE BALCK AND RED THEME ALONG WITH THE USE OF ROTATION AND TRANSPARENCY. I ALSO USED MORE IMAGES OF HEARTS, HOWEVER I ADDED SOME NEW IMAGES TO THE BACK COVER SUCH AS A REVOLVER, REPRESENTING THE SEDUCTIVE MURDERERS. I WAS INSPIRED BY IMAGE OF ANDY WARHOL, WHICH DEPICTED WHAT IS CONSIDER A MASCULINE OBJECT OF A GUN BUT EXPLORED WITH A FEMININE TOUCH THROUGH COLOURS. HE ALSO USED ANGLES TO MAKE HIS WORK LOOK ABSTRACT. PERHAPS WORK LIKE THIS ALSO INSPIRED THE OPENING SEQUENCE OF CASINO ROYAL. I ALSO USED A SIMILAR STENCIL TO THAT OF MY FIRST INLAY BUT USED ANOTHER FEMININE IMAGE, A BUTTERFLY I BLENDED THE TONES ON THE STENCIL MAKING IT ALMOST IMMPOSSIBLE TO DEPICT THE BUTTERFLIES. NEXT I ADDED THE SONG TITLES ON THE ALBUM, I USED WHITE FONT THAT HAS BEEN USED THROUGHOUT AS WELL AS THE HUNKY DORES OWN PERSONAL LOGO'S FONT. I ROTATED TRACKS 6-10 LINKING IT TO THE UPSIDE DOWN BACK TO FRONT METHOD FOUND THROUGHOUT THE DIGI PACKI. FINALLY I MOVED ON TO THE LAST FINISHING TOUCHES, ADDING A BAR CODE, THIR RECORD LABEL AND THE INSTITUTIONAL INFORMATION. THIS FORMS A STRONG CONTRACT WITH THE AUDIENCE ( DUDLEY ANDREW). THE UNIVERSAL LABEL IS A PROMISE OF QUALITY, IT DOES LOTS FOR THE AUDIENCE'S EXPECTATIONSAND NARROWS DOWN THE GENRE FOR THE BUYING PUBLIC. tHUS ARTWORK HAS BEEN DESIGNED TO BE PUT ON ITUNES AS WELL AS OTHER ONLINE DIGITAL DOWNLOAD SITES.

ANDY WARHOL- GUN- 1981

a POSTER IS A VERY IMPORTANT MARKETING TOOL, IT IS AN ADVERT THAT WILL GO IN LOTS OF DIFFERENT MAGAZINES AND IDENTIFY THE BAND WITH A LIVE EXPERIENCE. tHE ABILITY TO PLAY LIVE IS WHAT SELLS SINGLES AND ALBUMS IN THE CURRENT MARKET. AS THE RECOR LABEL WE HOPE TO MAKE MORE MONEY OUT OF LIVE PERFORMANCES THAN WE WOULD OUT OF DOWNLOAD SALES. IT INFORMS THE AUDIENCE OF WHERE AND WHEN THEY CAN SEE LIVE PERFOMANCES. BELOW IS THE HUNKY DORIES POSTER AS YOU CAN SEE IT IS THE SAME IMAGE THAT IS SEEN ON THE FRONT COVER, WHICH WILL MAKE A CONNECTION FOR OUR AUDIENCE.ON THE POSTER WE HAVE ADVERTISED THAT THE ALBUM IS "OUT NOW" HOWEVER THE FINISHING TOUCH OF THE CIRCLE SWIPE ON THE ALBUM HAD NOT BEEN ADDED WHILST MAKING THE POSTER SO IT IS MISSING. THE ALBUM WAS PLACED AT A DAINTY ANGLE MAKING IT STAND OUT. UNLIKE THE FRONT COVER WE CHANGED THE LEVELS AND PLACE "THE HUNKY DORIES" LOGO BEHIND SABRINA'S HEAD, THIS BRINGS VISUAL PLEASURE AND MAKES SABRINA LOOK LIKE SHE IS POPPING OUT OF THE POSTER. WE LOWERED THE LIGHTING IN THE BACKGROUND MAKING SABRINA AND THE ALBUM STAND OUT. AT THE TOP OF THE POSTER IT SAYS "UNIVERSAL PRESENTS" SHOWING THEY ARE ON A BUG LABEL, WHICH ATTRACTS PEOPLE AS IT MAKES THEM THINK THAT THEY MUST HAVE TALENT AND BE SUCCESSFUL TO BE PART OF SUCH A BIG LABEL. LAST BUT NO MEANS LEAST, THE MOST IMPORTANT ELEMENT OF THE POSTER WAS ADDED, THE TOUR DATES, THE POSTER WORKS AS AN ADVERTISEMENT. EVEN THOUGH THE DATES ARE IN A SMALL- TO MEDIUM SIZE FONT IT DOES NOT MATTER AS IT IS THE IMAGE AND THE BOLD WRITING THAT DRAWS PEOPLE IN. TO MUCH VISIBLE INFORMATION SCARES PEOPLE AWAY AS THEY DO NOT WANT TO SPEND TIME READING POINTS THAT ARE NOT NECESSARY.