TASK 2: How effective is the combination oy your main product and ancillary texts

According to Richard Dyers theory, star image it is constructed from a range of materials. In order to construct The Hunky Dories ‘star image’ I used a range of mediums including a Pop promo, digi pack and poster.

* See blog post on Richar Dyer's theory for more information

They are young and attractive- Appealing to both men and women. Women want to be them men want to be with them. The girls performance in the video is entertaining- They have Good rhythm and look like they are having fun- shows they have talent and are enjoyable to watch.

They are original and unique through their old-fashioned style/genre, inspired by the likes of The Andrews Sisters, the burlesque circuit, Bob Fosseand musicals such as Chicago. The Hunky Dories style has always remained the same and they have struggled to get noticed in the past few year, as they are appealing to a niche market.. However Their style is slowly working its way to the modern day through many areas in the entertainment industry and the media- for example the recent film release of Burlesque starring, two singer superstars, cher and Christina Aguilera. Their jazz/showgirl style is evident in both the music video and Digi Pack and poster.

A Paradox has been created between the band and the audience. The Hunky dories do this through direct address in the video, digi pack and poster. This is when a band member makes direct eye contact with the camera. There is then an incoherent relationship created between the artist and the fan. We used this to tease are audience in the video, having close ups with eye contact makes the audience feel wanted by the stars, when the camera pulls back to wide the audience are pulled away making them want more intimacy with the girls.

· The Hunky Dories take songs and make them their own. Cover songs are extremely popular today and often can be more successful than original versions. The Hunky Dories take the 2003 released song, crazy in love by Beyonce and makes it into both a classic and modern interpretation. The original genre for this song is r&b featuring rap star Jay-z. The video is all about stardom and Beyonce’s attractiveness, sex appeal but lacks narrative. The Hunky Dories take the contemporary sound, which is fast, has a heavy beat, has artificial computerised backing, which is suited for dance and clubs, and turns it into a completely different product. Using instruments such as the violinS, varying the pace and making the lyrics sound elegant and sophisticated.

· They have an appeal to the elder generation, who recognise there jazz style- makes elder audience feel contemporary and excited about today’s music. The poster would definitely catch the attention of an elder audience member through its recognisable images such as the red glossy curtain and silver microphones, it would bring back fond memories, ultimately bringing interest to the stars and their other products.

I dressed them in 50’s style dresses- This is always there alto ego bought from shops such as Vivien of Holloway- http://www.vivienofholloway.com/ this makes them look classy and sophisticated and fits with the era they specialise in. Even though they are dressed in a modest fashion they still come across as sexy through there characters, body language and facial expression. The dresses feature on all three products, the digi pack, video and poster bring coherency.

KARIS BEFORE AND AFTER

SABRINA BEFORE AND AFTER

NICO BEFORE AND AFTER

We featured a large amount of feminine touch in the video-Slender fingers and nicely painted nails are often used in advertisements, making objects desirable whilst at he same time being nurturing- the use of this in our video adds sexual pleasure and makes the stars seductive in a subtle way. This can be seen even in the way they hold their microphones on the poster and in the video.

· The girls are involved in rebellious actions in the video- killing 3 men and being sent to prison. This is somewhat like a sexual fantasy and female viewers admire their courageous behavior. Men also find this arousing as they are badly behaved women. They are made interesting and people will be keen to keep an eye out on there up and coming work. This dangerous side seen in their video is also presented on their digi pack, I was inspired by the opening titles of Casino Royal and created abstract red and black images such as guns, roses and hearts.