Our Target Audience

It is useful for institutions and academics to be able to build up detailed accounts of how audiences are constructed. Rather than seeing audiences as masses or in simple numerical terms, it is common practice to find ways of segmenting the audience. This segmentation can be achieved both demographically and psychographically.


The Hunky Dories appeal to the demographic of upper middle class, and have a mainly female fan base. However their sex appeal may also attract a male audience. It appeals to and audience of the ages between 18-30s. The typical fan would visit art galleries, vintage boutiques and stores, possibly be a fan of Portobello market. They would be interested in British culture and also in the World War II era as well as this eras fashion. The Hunky Dories fans would listen to music in the same genre and close genres such as swing, jazz, classical and pop. They would listen to music from the same era that inspired the music of The Hunky Dories. Again a typical fan might watch media product from the World War II era, as well as current day media product that replicates this same era.