Thursday, 9 September 2010

THE BRIEF

Your task is to create:
- THREE MULTI MEDIA PRODUCTS

- AIMED AT A SPECIFIC TARGET AUDIENCE OR AUDIENCES
- TO ESTABLISH THE IMAGE AND BRAND OF YOUR SINGER AND GROUP
- HELP SELL THE SONG FROM THEIR FIRST ALBUM
- AS PART OF A MULTI MEDIA MARKETING CAMPAIGN

The group or singer must be a NEW GROUP (even if they are doing a copy of an existing song).
The song is a SINGLE from their FIRST ALBUM.

The actual products to be produced are:
- THE POP VIDEO
- A DIGIPAK for the ALBUM
- A MAGAZINE ADVERT for the ALBUM.

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