To the copyright holder
We are a group of A Level students working on an A Level project for a qualification in Media Studies. We are writing to request permission to use the following track as part of this project:
Crazy in Love by The Puppini Sisters
With your permission the track would be used as the accompaniment to a short form video that is made purely for assessment purposes and will have no commercial usage. The video will be viewed only by members of the school community and the assessor of the examination board.
The artist and the copyright holder will of course be fully recognised in the pre-production and evaluation material that accompanies the project. We can also include a full copyright notice if required both in the planning material and on the video itself.
Yours sincerely
Laura Blyfield
Hurtwood House School
http://www.copyrightservice.co.uk/copyright/p13 permission
Saturday, 11 September 2010
Friday, 10 September 2010
Institutional Context
The Hunky Dories
Two of the member of the band worked in a vintage charity shop in London,
While the other (The sister of One of the Charity/Vintage workers) struggled on the jazz circuit, singing in grotty unsuccessful clubs. They decided to join together to try and become a successful A cappella, pop, jazz, Close Harmony, Swing group. The group has been performing for roughly two years together and have attracted a niche audience. Since forming the group there style image has matured and become more sophisticated. They have always had an original style inspired by 40’s vintage fashion but it has become more glamorous over time, however they do have a sex appeal through there cheeky style. The Hunky Dories will never have a mainstream audience but there original niche audience may grow slightly through word of mouth and by singing covers of mainstream songs, such as Beyonce’s “Crazy in Love”.
The H
unky Dories are inspired by female singers who performed around the time of World War II (1939-1945), such as: The Andrews sisters, Vera Lyn 
and Judy Garland. They are also inspired by style icons such as pin up girls and Burlesque dancers. There modern day competitors would be the similar group, The Puppini Sisters. The old fashioned, sophisticated, glamorous style of their genre matches there appearance and makes them stand out in comparison to current successful music artists. The commercial implications that The Hunky Dories have is there style of music, which does not appeal a Mainstream artist. They have a very individual sound which is not typical of what you would here in the charts.
The Hunky Dories are signed to a small record label, Universal Classics and Jazz (UK) which targets a niche audience. Other acts signed to this label are artists such as The Puppini Sisters. Our choice of label is aimed at a niche market; therefore our band has a unique look. The record label constructs The Hunky Dories image to make them more sellable by portraying them as glamorous and sophisticated band.
Websites used
http://en.wikipedia.org/wiki/The_Andrews_Sisters
http://en.wikipedia.org/wiki/The_Puppini_Sisters
http://en.wikipedia.org/wiki/World_War_II
http://www.jazzfm.com/
http://en.wikipedia.org/wiki/Vera_Lynn
http://www.streetsensation.co.uk/brick_lane/bl_intro.htm
Two of the member of the band worked in a vintage charity shop in London,
While the other (The sister of One of the Charity/Vintage workers) struggled on the jazz circuit, singing in grotty unsuccessful clubs. They decided to join together to try and become a successful A cappella, pop, jazz, Close Harmony, Swing group. The group has been performing for roughly two years together and have attracted a niche audience. Since forming the group there style image has matured and become more sophisticated. They have always had an original style inspired by 40’s vintage fashion but it has become more glamorous over time, however they do have a sex appeal through there cheeky style. The Hunky Dories will never have a mainstream audience but there original niche audience may grow slightly through word of mouth and by singing covers of mainstream songs, such as Beyonce’s “Crazy in Love”.The H
unky Dories are inspired by female singers who performed around the time of World War II (1939-1945), such as: The Andrews sisters, Vera Lyn 
and Judy Garland. They are also inspired by style icons such as pin up girls and Burlesque dancers. There modern day competitors would be the similar group, The Puppini Sisters. The old fashioned, sophisticated, glamorous style of their genre matches there appearance and makes them stand out in comparison to current successful music artists. The commercial implications that The Hunky Dories have is there style of music, which does not appeal a Mainstream artist. They have a very individual sound which is not typical of what you would here in the charts.The Hunky Dories are signed to a small record label, Universal Classics and Jazz (UK) which targets a niche audience. Other acts signed to this label are artists such as The Puppini Sisters. Our choice of label is aimed at a niche market; therefore our band has a unique look. The record label constructs The Hunky Dories image to make them more sellable by portraying them as glamorous and sophisticated band.
Websites used
http://en.wikipedia.org/wiki/The_Andrews_Sisters
http://en.wikipedia.org/wiki/The_Puppini_Sisters
http://en.wikipedia.org/wiki/World_War_II
http://www.jazzfm.com/
http://en.wikipedia.org/wiki/Vera_Lynn
http://www.streetsensation.co.uk/brick_lane/bl_intro.htm
Chosen cover track
The track we have chosen is a cover of Beyonce's Crazy in Love, the Puppinni sisters have made the track their own, through their kooky old fashioned jazz style. The song sounds completely different from the original and designed for a niche market. The Puppinni Sisters do not currently have a video for their rendition of "Crazy in love" so we have nothing to sway our judgement and design choices. We want to create a group inspired by the Andrews sisters and their modern day equivalent The Puppinni sister.
Have a listen to the song!
And here's the original by Beyonce featuring Jay Z!
Our Target Audience
It is useful for institutions and academics to be able to build up detailed accounts of how audiences are constructed. Rather than seeing audiences as masses or in simple numerical terms, it is common practice to find ways of segmenting the audience. This segmentation can be achieved both demographically and psychographically.
The Hunky Dories appeal to the demographic of upper middle class, and have a main
ly female fan base
. However their sex appeal may also attract a male audience. It appeals to and audience of the ages between 18-30s. The typical fan would visit art galleries, vintage boutiques and stores, possibly be a fan of Portobello market. They would be interested in British culture and also in the World War II era as well as this eras fashion. The Hunky Dories fans would listen to music in the same genre and close genres such as swing, jazz, classical and pop. They would listen to music from the same era that inspired the music of The Hunky Dories. Again a typical fan might watch media product from the World War II era, as well as current day media product that replicates this same era.
The Hunky Dories appeal to the demographic of upper middle class, and have a main
ly female fan base
. However their sex appeal may also attract a male audience. It appeals to and audience of the ages between 18-30s. The typical fan would visit art galleries, vintage boutiques and stores, possibly be a fan of Portobello market. They would be interested in British culture and also in the World War II era as well as this eras fashion. The Hunky Dories fans would listen to music in the same genre and close genres such as swing, jazz, classical and pop. They would listen to music from the same era that inspired the music of The Hunky Dories. Again a typical fan might watch media product from the World War II era, as well as current day media product that replicates this same era.
Our Record label
The Hunky Dories are signed to Universal Classics and Jazz a subsidiary of Universal music a major record label. This label acts as a badge of quality and is a contract to the audience that they are talented. Other artist signed to Universal classics and Jazz are, Jamie Cullum, Aled Jones, Katherine Jenkins Nicola Benedetti and The Pupinni Sisters. All artists who appeal to a niche audience but decpite this are well known and in the public eye. Being 
on Universal classic and Jazz implies that the Hunky Dories are original and not manifactured for the mainstream audience, which acts as an appeal.
Initial Ideas
The production group (consisting of myself, Lauren and Charlotte) each discussed our potential music video ideas that we had came up with over the summer. As the ideas were all of good quality and we could not choose between them all, we decided we would create a product that had all of our input from the start so decided to come up with a new music video concept. We all agreed we wanted something stand out and different. I introduced the group to The Pupinni Sisters, whose genre of music appeals to myself but that others would find to obscure. The group really liked The Pupinni Sisters old-fashioned, feminine touch and saw potential to create a video that would be diverse and individual that would appeal to a niche audience. We researched The Pupinni sisters and listened to various track such as: “Spooky”, “Millionaire” and “Mr Sandman”. We choose a track called “Crazy in Love” which is a cover of Beyonce’s original. We thought that this well known song would be a good choice due to its tempo but mostly due to the fact that it will attract attention as it is a cover of a mainstream song. We choose to call our group “Hunky Dory” that consists of three female singers, Sabrina Salmon, Karis Arghiros and nikola Duckert. Our initial ideas was a very fast process and we feel that we have worked well together and will end up with a impressive result.
Websites used
http://www.youtube.com/watch?v=lxyITLELNZ8
http://www.youtube.com/watch?v=Z3Ee_WaDB4c&feature=related
http://www.youtube.com/watch?v=_DlHmoYP7V4&feature=related
http://www.youtube.com/watch?v=BD57OrPaX0A
http://www.youtube.com/watch?v=Nu-7rPdFjvI
http://www.youtube.com/watch?v=b_sh1B3aCVQ
Our Production Group
Our class of 6 was set in two to create our production groups.
Which consists of:
As an all girl group, we want to create something we relate to, probably not a boy band but something fun and feminine.
CHARLOTTE CLARK LAUREN THORTON- CLARK LAURA BLYFIELD
As an all girl group, we want to create something we relate to, probably not a boy band but something fun and feminine.Thursday, 9 September 2010
THE BRIEF
Your task is to create:- THREE MULTI MEDIA PRODUCTS
- AIMED AT A SPECIFIC TARGET AUDIENCE OR AUDIENCES
- TO ESTABLISH THE IMAGE AND BRAND OF YOUR SINGER AND GROUP
- HELP SELL THE SONG FROM THEIR FIRST ALBUM
- TO ESTABLISH THE IMAGE AND BRAND OF YOUR SINGER AND GROUP
- HELP SELL THE SONG FROM THEIR FIRST ALBUM
- AS PART OF A MULTI MEDIA MARKETING CAMPAIGN
The group or singer must be a NEW GROUP (even if they are doing a copy of an existing song).
The song is a SINGLE from their FIRST ALBUM.
The actual products to be produced are:
- THE POP VIDEO
- A DIGIPAK for the ALBUM
- A MAGAZINE ADVERT for the ALBUM.
The group or singer must be a NEW GROUP (even if they are doing a copy of an existing song).
The song is a SINGLE from their FIRST ALBUM.
The actual products to be produced are:
- THE POP VIDEO
- A DIGIPAK for the ALBUM
- A MAGAZINE ADVERT for the ALBUM.
Wednesday, 8 September 2010
Background to the Music Industry
In the late 19th century and early 20th century, the music industry was dominated by the publishers of sheet music. By the middle of the century records had supplanted sheet music as the largest player in the music business: in the commercial world people began speaking of "the recording industry" as a loose synonym of "the music industry".
Since 2000, sales of recorded music have dropped off substantially,while live music has increased in importance.
Four "major corporate labels" dominate recorded music — Universal Music Group, Sony Music Entertainment, Warner Music Group and EMI — each of which consists of many smaller companies and labels serving different regions and markets. The live music industry is dominated by Live Nation, the largest promoter and music venue owner. Live Nation is a former subsidiary of Clear Channel Communications, which is the largest owner of radio stations in the United States. Other important music industry companies include Creative Artists Agency (a management and booking company) and Apple Inc. (which runs the world's largest music store, the iTunes Store)
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