ONCE WE HAD DECIDED OUR TARGET AUDIENCE WE SHOWED OUR FOOTAGE TO A SELECTION OF FRIENDS AND ASKED FOR THEIR OPININIONS.
WE THINK THAT JJ IS AN EXCELLENT EXAMPLE AS PRESENCE TARGET AUDIENCE HE FITS. HE FITS THE AGE BRACKET, SEXUALITY, GENDER, INTERESTS, INCOME AND PROFESSION OF WHAT WE EXPECTED AND HE REALLY ENJOYED WATCHING OUR FOOTAGE.
EMMA IS THE OPPOSITE OF WHAT WE THINK IS OUR TARGET AUDIENCE, AND AFTER WATCHING OUR FOOTAGE IT IS CLEAR THAT THIS IS CORRECT.
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