Storyboarding Process

First we had to establish what we wanted the narrative of the Hunky Dories music video to be, we were thinking on the lines of something British, quirky and feminine looking at setting it in a laundrette or a sweet shop, however we realised we were limited in these locations due to them having to be filmed in a location outside school in shops, which would be difficult to arrange as well as them being a small space to work in. We also realised that the words "crazy in love" could be seen as quite powerful and strong, this led us on to thinking of a WW11 themed narrative, being set in a village hall or involving jobs women were involved with during the period, this era also links to The Hunky Dories influence of The Andrews Sisters, which would appeal to one section of our target audience of the elderly . We struggled to wright a narrative for this and thought more into the area of women's power which led us to watching inglorious Bastards as well as das boat.- This led us on a new route of cabaret, burlesque and a Chicago inspired genre. We came up with a plot for our storyboard, this was of the three performers being mass murders who murder men as they are "crazy in love". The narrative and performance will be set in a jazz club and prison.

We started as a group by establishing the potential narrative and performance aspects of our ‘Crazy in Love' video. We decided that the narrative would revolve around three female jazz singers who have committed a number of brutal murders as they were ‘crazy in love’. The performance elements flitted between a jazz club and prison cell with extra narrative establishing the murder scenes and the girls having mug shots done. We decided to incorporate a dance break in the instrumental section of the track consisting of upbeat music by prison guards and prisoners in the prison cell.

We created the storyboard the depicted the above including: drawings, location, action, movement/type, sound, editing and timing of the shots.

Organising our ideas like this allowed us to look carefully at our direction and make changes in our ideas such as discarding the exterior night time shots with the girls running across a field. We felt that it no longer linked to the rest of the music video.

We then filmed each individual storyboard drawing and transferred the footage to final cut pro. Next we uploaded the track and fitted the images to the music. (Having a rough section for the dance break). After completing this we realised that it was not consistently in time with the beat and that the pace was too slow, meaning the shots had to be shorter with more edited transitions. To resolve these problems we perfected the timing of editing
And added extra shots to make the video come across as fast and upbeat.


Here are some examples of the storyboard: